During Ramadan 2017, Embrace Doha partnered with the Mall of Qatar and hosted a number of booths in the mall with activities that included henna, Arabic calligraphy, an Arabic coffee stand, an oud band and even a Garangao booth handing sweet treats to the little ones.
“Embrace Doha gave me and my family a unique opportunity to discover Qatari cultural traditions when we moved to Doha,” says Portuguese expat Aldina Fernandez. “I was privileged to attend one of their events and I learned so much about the local culture, gastronomy and history, but also about respecting the local culture and dress code. I was utterly impressed by Qataris’ attachment to their traditions. Embrace Doha truly embodies Doha’s cultural diversity.”
Qatar’s National Vision 2030 is at the heart of Embrace Doha’s mission, and very close to its founder’s own heart. “I believe my business can contribute to solving one of the challenges envisioned by the National Vision, which is striking a balance between modernisation and preservation of national traditions and identity,” says Alshammari. “I see an opportunity for Embrace Doha to raise cultural awareness among expats while at the same time reminding Qataris about our own heritage. The flow of knowledge has to go both ways—I learned a lot myself since the start of my business adventure.”
For more information, upcoming events, or to book a private event, visit embracedoha.net, or follow Embrace Doha on Facebook or Instagram.